http://www.laf.org/
THe wrist band was a joint effort between Nike and the Lance Armstrong Foundation, but from what I've read the donations aren't going towards finding a cure for cancer or even cancer research, like the the other big name cancer charities. This organization and the bracelets are supposed to serve as a reminder as to how to live your life.. Live Strong. for both people wiht cancer and for people without cancer.
It's a nice message -- but gets lost in the trendiness of it.
There was a time when you couldn't turn on a television and see an event that celebrities attended without seeing the ubiquitious Red Ribbon. Every celebrity wore one on their designer duds. Was supposed to promote AIDS awareness. I don't know whether I just don't watch awards shows any more, or has the popularity of the red ribbon dropped out.
Raising awareness of something is a good thing, but I'm not sure if it's a good thing when people only want something because everyone else has it. And I know it's not a good thing when people are marking up the cost of these things and selling them on Ebay.