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It's an opportunity to ignore how screwed up things really are and pretend that everything is okay.
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But the problem isn't that it's ignoring how screwed up things really are, the problem is that it's actually contributing to the maintenance of how screwed up things really are.
Consider that the cheap plastic toys and electronics you buy come from people who can't afford to buy that same cheap plastic shit!
Consider that the lovely diamond you buy for your significant other is not a rare stone at all! That you have fallen victim to the greatest marketing ploy in the history of retail, and that you have subsidized cruel third world dictators who may have killed someone just to ensure that the stone found its way onto your girlfriend's pudgy little finger.
Consider all the positive that could come from the millions of work hours currently allocated to satiating your children's greed glands. If everyone contributed to some truly awe-inspiring global goal instead of going to the mall to buy a pair of sneakers with lights in them.