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for me, it depends on what the product is for, like the cure's photographs used by hp. i like the song and it gives me a chance to hear this song when im not expecting it or have forgotten about it. but the zepplin song for cadillac, that kills me. may be it is because cadillac has adopted that song for a bunch of tv spots, not just one, this worries me to think that it could become like chevy. then again it should not be surprising, zepplin already did a song with p diddy so my view of them had already droped
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