Locobot

Moby was fairly obscure until he sold every song on his "play" album to advertisers. Now a lot of artists just see this as another form of marketing their music. I never thought I would hear indie rockers like Modest Mouse, Ted Leo, or Stereolab on commercials but they've all done it. I can't blame the artists, if someone wanted to give me $30K to use a song I'd already recorded I could see the appeal. Unfortunately as has been mentioned the commericals create an association that is sometimes unbreakable. It really depends on how frequent the ad is run though. Bob Seger's "Like a Rock" will forever be associated with trucks for me and I can't listen to "Exile on Main St." without thinking of burgers, it sucks.

vanblagh-thanks for reminding me of Volkswagen and Trio-they completely ruined that group for me. When I first listened to their album I bristled and had such an adverse reaction to it. PBS also uses that song.