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I don't think it's really all that effective. I agree with a couple earlier posters in that there is too much amusement (of course maybe i've just learned to separate TV from reality too much). It's shocking at first, but after awhile I think it would be outright humorous to a lot of people. There was actually a radio add on here around 6 months ago (maybe more, can't remember) that was similar in tone. The first time I heard it, it was pretty dramatic, but later when I heard it with my friends we couldn't help but laugh.
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