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I like hearing songs I enjoy in commercials. They're getting more exposure that way. The Zutons' "Pressure Point" or the Flaming Lips' "Do You Realize", for instance. I'm glad.
And if it's something universally known, like "Dream On"? Well, hell, I'm catching a snippet of a cool song. I don't pay attention to the product being advertized, anyway, so it doesn't bother me at all.
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I wonder if we're stuck in Rome.
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