They make it all sound so reasonable, as if some wise doctor will be handling your care. There is already a massive problem with patented (read more-expensive) drugs that are nominally or less efficacious than generics being sold in ads to the public and physicians that this just seems like an evil extension. Can't put my finger on it right now but there is some interesting information on who mostly pays for drug development( suprise: you do, through your government) and drug companies use the expense(yours) to justify the high cost of drugs.
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