Finally! After going to Hong Kong so much and finding the ease in the Smart Card system, Toronto's finally going to get it. Read Article Below.
http://www.thestar.com/NASApp/cs/Con...=1101510611314
Nov. 27, 2004. 10:48 AM
Pilot project begins in two years
KEVIN MCGRAN
TRANSPORTATION REPORTER
We may have to start calling it The Better e-Way.
After initial resistance, the Toronto Transit Commission is now fully on board with a $200 million provincial plan that would create a single high-tech fare system from Hamilton to Oshawa. "It's going to happen and we know the province is going to invest in it. We want to get it right," Brian Ashton, a Toronto councillor and TTC commissioner, said in an interview yesterday.
Ashton made his comments at a meeting of the Canadian Urban Institute, which drew leaders from around the Greater Toronto Area to talk about the future of transit. Ashton said in an interview that the about-face came after a closed-door meeting of TTC commissioners last week.
GO Transit chairman Gordon Chong called the decision "terrific," adding: "They had to be dragged kicking and screaming, but I guess they've seen the future."
Electronic smart card systems are already in place in several American, Asian and European cities. A microchip in the card counts off transit rides. Depending on the technology used, the cards, which can be purchased with a set number of rides on them, are topped up at kiosks and wickets, and in some systems via a secure website.
When riders enter a station or step on to a vehicle, a card reader scans the chip, verifying that the fare is paid and deducting it from the number of trips on the card. Some transit smart cards don't even require removing them from a pocket, wallet or purse.
The chips can be adjusted to allow for the price of an adult, senior or child's fare, or sliding-scale fares like GO's zone system. Some can even instruct a door to stay open longer for a disabled passenger or someone who travels with a seeing-eye dog.
It will take about two years to implement a pilot project — likely to include GO Transit, parts of Mississauga Transit and the TTC's Union Station, which is the primary transfer point for commuters arriving by GO. If successful, the project would roll out across the GTA, between Hamilton and Oshawa.
GO Transit has been the biggest backer of the smart card technology, because its proof of payment machines — in which tickets are inserted so the travel date can be stamped on them — are old, breaking down and too expensive to replace.
GO hired smart card expert Robert Hollis a year ago to run the project. But the Dalton McGuinty Liberals, who campaigned on a promise to integrate fares in the GTA, pushed GO to work faster and ultimately brought Hollis on board to work directly for the government.
The government plans to issue a request for proposals to smart card suppliers in the next few months — with or without the TTC — and the City of Toronto didn't want to be left behind.
The TTC, by far the largest transit system in the GTA carrying 80 per cent of all riders, had resisted the smart card because it had more pressing issues to spend money on: namely new bus purchases and maintenance of tracks, streetcars and subways.
But without the TTC's participation, the Liberal promise of integrated transit would have been empty.
The TTC's chief general manager, Rick Ducharme, said yesterday the TTC is on board now because financial promises from Queen's Park and Ottawa, through the gas tax and other measures, mean its future is more stable.
"We're in the camp," said Ducharme. "Our commitment is to fully co-operate and take this much more seriously."
Queen's Park is expected to pay for GO's part of the bill, about $60 million, and at least one-third of the remaining $140 million, with the municipalities and the federal government paying the rest.
Ashton said the city is not so concerned about seamless travel between transit authorities but about the smart card's economic benefits. People could use the card to pay for coffee, lunch or other goods at subway stations and corner stores.
"Think of the things you can do," said Ashton. "You're into advertisers on your smart cards or aeroplan miles if you want. The marketing capabilities are enormous.
"We think there's a potential beyond transit. E-transit will become e-city," Ashton added. "There's a huge opportunity and not only to serve the transit system but potentially to make Toronto an e-city (and) we're far behind in a whole number of areas."
The TTC has been accused of dragging its feet on the issue, and admits it has problems with passengers buying tokens, tickets and Metropasses. It's considering a huge move toward vending machines to dispense tickets and tokens. A smart card could simplify fares and simplify the counting of cash.
"Our equipment, though it's old-fashioned, it still works," said Ashton. "However, we know we have problems moving cash around. We know we have problems with fare media fraud. People around us are becoming more modern, we don't want to be seen as some city Luddite."
Ducharme said it's too early to tell whether the TTC would entirely eliminate the "gravity box" which collects tickets, tokens and coins, but he said he's gone from a cynic to a believer, in part because of a trip to Hong Kong where the smart card is a smashing success.
"Can we do it? Once you see it you believe it. I was in Hong Kong and I was very impressed," said Ducharme, adding that smart card suppliers have had a decade to work out the kinks. "Just because I didn't push it doesn't mean I don't believe strongly in it. I believe we can do it."