We got the Valentine and Halloween thing in Sweden too, but it has peaked and isn't marketed as fiercly as a few years ago. Also, Halloween keeps getting mixed up with All Saints Eve that is a big event celebrated the first Saturday of November, when you go out to the family graves and decorate them with flowers and candles. I'd say 90% thinks Halloween is the same day.
I don't think Halloween and Valentine's Day will ever have the same status as traditional Swedish holidays though, because there is no special pastries connected with that day. In Sweden, if it doesn't have a pastry, it's not important. Off my head I can list these days:
February 5 - Runeberg Pastry (don't forget to recite from Ensign Steel)
Fat Tuesday - Semla
March 25 - Waffles
June 6- National Day Pastry
Midsummer - fresh strawberry cake
July 14 - Princess Cake
Women's week- eat different cake six days in row
November 6- Gustav Adolf-Pastry
December 10 - the fanciest ice cream you can afford
December 13 - lussebulle and gingersnaps
Please note that those who eats semla outside of Fat Tuesday will be the first against the wall when the revolution comes. Savages.
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