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Yeah... direct view (tube) units have the lowest maintenance of practically any other type of display. You can't really go to wrong if you :
-Turn it off, or put it in standby mode every night.
-Calibrate it every 6 months, using AVIA, or similar.
-Give it a bit of a rest every couple hours, grey screen, or standby.
-have a good extended warranty. (I know sounds like bullS#!*, but I've been saved a few hundred dollars here and there with and extended warranty)
Really though... I wouldn't worry about it that much. Should last for 5 years at least without any trouble. I'm not sure if Sony is doing this yet... but there are companies out there that actively put electronics into their products that fail after a certain amount of use. It's called generating consumption... and it's becoming more common. Hp has been doing it for years... So beware the megacorporation that is out to steal your money.
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"If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire globe, and of the human family, a single consciousness?" -Marshall McLuhan - 1939.
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