|
I'm only 30 but I can recall a time when even the idea of trailers was so offensive they would only show them AFTER the feature.. of course, I did grow up going to alot of drive-ins and movies, even as a really young child of 3-5 (thanks Mom!). The rise of commericals in the theatre is really only a natural progression from movie trailers - if they'll sit through one kind of product promotion, why not another?
I've chosen to stop frequenting cinemas that play commericals when-ever possible (not always easy, as I live in a smallish city of 240,000 people with roughly 15-20 screens), but have found myself quite happily entertained at our only art-house cinema. If you don't like commericals then exercise your choice not to watch them.. your continued quite acceptance only allows this propigation of commericalism to continue and thrive..
Hippie.
|