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I personally agreed with Tony Dungy when I heard his statement. It was the whole tone of the ad I found racially offensive, like it was something straight out of Mandingo. And as for the content, I think it was the placement that was more problematic to most people. For an extreme example, it would be like slipping porno footage into a documentary about the auto industry. It is out of place, and not what people are tuning in to. It's not like a whole show where people know what to expect, it was during a totally unrelated TV broadcast. And as for cheerleaders, their outfits aren't designed to appeal on the same salacious level.
All that being said, I think it is being way overblown, and is a way for the various media outlets to bring attention to themselves. Mark Cuban (owner of the Mavs) pretty much hit it dead-on (Cuban also got in a little trouble with the NBA for saying the Kobe case was good for the league). This was a way for ABC to get cheap publicity and the network in general to try to push the boundary a bit.
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