So thong to the G-string
By Jennifer Melocco
November 17, 2004
BRIDGET Jones' enormous undies drove Daniel Cleaver crazy in the latest Bridget Jones film.
Now Australian women are taking a leaf out of her book and abandoning the G-string for something with a little more coverage.
Underwear companies and retailers report that there has been a turnaround when it comes to what women are wearing in underwear.
"There was a time when everything had to be a G-string but that has swung around to now when everything has to have a boy-leg," said Calvin Klein underwear sales and marketing manager Judith Anderson.
And when it comes to men purchasing sexy underwear for the woman in their life, boy-legs also win out.
The future of undies is only going to get bigger with Bonds set to launch full cotton bloomers early next year.
Bonds general manager Sue Morphett said the move came as women took a more feminine approach to their underwear.
The bottom line in underwear:
G-string: The tiniest underwear with just a single string back was a big hit with women last summer
Bikini: There's a little more coverage in this type of underwear which is similar to a swimwear bikini bottom
Boy leg: The latest trend of undies but today the popular cut is a Brazilian style across the buttocks
Bloomers: Bonds are to bring back the full and fun style of undies next year
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Thought I'd share this...