Kerry as a flip-flopper was simply a campaign tactic. It may have tricked many people into thinking he was indecisive, but like j8ear wrote, all politicians are flip-floppers.
I must admit though, that Bush is particularly un-flip-floppish (i.e. stubborn), for better or worse, and that's why Kerry's natural politician's flippity-floppity-ness was so easy to emphasize.
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