HATE THEM. If there are ads, I walk out, and ask for my money back. Same with DVDs. I have gone back to the store and asked for 1) my money back or 2) a discount (usually with no luck, but it helps me to vent).
It's as bad as getting commercials on Pay TV. or Public television. I truly believe that the price of admission should absolve you of viewing any advertising above the traditional trailers or concession blurbs.
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