I was THE biggest Pee-wee fan when the show was airing new. One of my friends used to always try to sleep over on Friday nights because his dad wouldn't let him watch, for some asshole reason or another. Also, the show ran for a year or two on Fox Family back around 2000 or so, so I wouldn't count on the younger generation being entirely ignorant about our favorite lipstick-wearing dork.
The ad for the DVDs came as a surprise, since I never heard anything about them being released until the actual day they were in stores. Definitely getting them. I also see from the website mentioned on the ad (
www.peewee.com) that he's making an appearance on the 11/18 Conan O'Brien show. That'd probably be a good place to hear any comeback news.