An issue for consideration is the fictional division of the population along simple-to-define factional lines that are used to create audiences that function also as political constituencies.
The hypothesis is that we evidence fationalization and division as a result of narrowcasting and demographic marketing. And as always the media do not reflect who we are but create who we are.
The following article can be seen in this light:
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Media landscape pits Red vs. Blue
Sun Nov 14, 4:22 AM ET
from, Variety
Peter Bart, STAFF
(Variety) — Book publishers are supposed to be retards when it comes to marketing, but they seem to have all this Blue State-vs.-Red State stuff figured out. There are two utterly divergent constituencies for books, so they've mobilized Ann Coulter and Newt Gingrich to adorn one bestseller list and Bill Clinton (news - web sites) and the anti-Bush polemicists for the other. The strategy is working so well that surely the film and TV mavens can't be far behind.
Mel Gibson (news) showed everyone how to muscle the Red States, and Mormon filmmakers for years have prospered within their mini-industry. So now that the Red States have their own president, why not give them their movies and TV shows, too?
The hot-button campaign issues may even provide storylines. Wouldn't they flock to a "Gay Married With Children" -- a series about a gay married couple who hate one another? How about "Desperate Anti-Abortion Housewives?" And since "Troy" worked, why not try "Goy," with Brad Pitt taking on the Crusades?
There's one entertainment sector that's surreptitiously shared by both Red and Blue sectors, however: Market expansion of porn in the old Bible Belt, in fact, exceeds that of the coasts, and one of its major purveyors, Adam & Eve, is even nestled in North Carolina.
The only distinction between Red and Blue is this: While porn-watchers on the East and West Coasts have switched to DVDs, the heartland still covets its VHS format. That distinction, perhaps, defines the truly rigid conservative.
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