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Tilted Cat Head
Administrator
Location: Manhattan, NY
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Quote:
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Originally Posted by Stompy
Cool, I'll check this out when I get some more time later.
Yeah, it's pretty successful. That whole thing stemmed from the fact that cable providers didn't want MTV, so they came up with the whole "I want my MTV!" campaign. Successful and widely recognized, yes, but how's that negative?
There's definitely a lot of products that have their catch phrases and jingles that stay in our head, but I don't think it's something I'd call manipulation.
I can't recall a single ad on Adult Swim that wasn't for some kind of anime movie (way out of my league of interest) or their own shows (like you said), but the "cue-card" in-betweens is really just a bunch of random quips that they come up with that are unusual, yet hilarious.
If they're advertising themselves, then what is the viewer being bombarded with? I know a lot of people used to just watch Family Guy, but then they'd show ads for Aqua Teen. If it wasn't for those ads, a lot of people probably wouldn't have had the chance to know about other quality (but off-the-wall) entertainment! Personally, I just to just watch ATHF and Family Guy, but then I'd see ads for Sea Lab. I'll watch it occasionally, but it's not like I'm being bombarded with anything other than "watch our shows". I do enjoy the shows.
But don't you think their ratings increase because of quality shows that people enjoy watching as opposed to the "user friendly" in-betweens that they're presented with?
Product familiarity... I don't see how or why it's so negative. It's just the result of advertising. I'm assuming you're talking about "fun" characters like Tony the Tiger, or the Trix Rabbit.
A kid watches cartoons on TV in the morning, but those stations get funded by advertising space. Ok, so Kelloggs or whoever comes in and advertises Trix. A "fun" little cartoon with a rabbit scampering about and catch phrases "Silly Rabbit, Trix are for kids!" So now they know about Trix.
I dunno, maybe someone could provide some insight as to something I'm overlooking because I don't particularly see how it's something to be worried about.
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adult swim is doing the same kind of brand building that MTV did in it's early days. Shameless self promotion of building an identity to itself. Cable companies weren't denying MTV space, they just didn't have the capacity at the time. Some channels even split their days such as Nickelodeon in the day, A&E at night, when A&E got their own channel, that left Nick with a hole in the evening, thus Nick At Nite was born.
While you think that a jingle sitting in your head isn't manipulation, if it helps lean you in a particular direction when you are looking on the aisle for something and the jingle hits your head because of recognition, it's done it's job.
as far as marketing to kids, recently Nickelodeon and ABC both had to pay large fines for having too many commercials in a 1 hour time frame along with showing same product during a show, ex. Power Rangers show cannot have power rangers toys commercials.
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