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This is really a difficult thing to decide, and you're probably best looking around at your current job opportunities, talking to current masters students, etc.
Most qualifications are very subjective.
Many bachelor's degrees are of much lesser value than they used to be, with a master's being afforded about the same esteem conferred on a bachelor's degree twenty odd years ago. This is mainly due to a lot of people who think that everyone should be university educated. This leads to a whole lot of people who would do better as vegetables taking part in higher education, the coursework has to be adjusted to allow them through, and thus the course is of less value.
Anyway off the rant, a lot of job opportunities are found through various contacts, and chance meetings, not necessarily wholly based on formal qualification.
In my case, I haven't even finished my bachelor's (comp. sci.), and I'm already working in the industry, for good pay. My boss has no formal qualifications, yet earns roughly US$250K, as a software project manager.
Also, if you're thinking of doing a master's, not because you want to, but because you think you have to, are you really going to be enthusiastic enough about it to do the work well?
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