Quote:
Originally Posted by Cynthetiq
I do highly recommend checking out Merchants of Cool it's available to watch online. I'm just about to watch The Persuaders which I think will be equally eye opening.
|
Cool, I'll check this out when I get some more time later.
Quote:
Remember the old commercials "I want my MTV!"? Yes, that's clever marketing and brand building.
|
Yeah, it's pretty successful. That whole thing stemmed from the fact that cable providers didn't want MTV, so they came up with the whole "I want my MTV!" campaign. Successful and widely recognized, yes, but how's that negative?
There's definitely a lot of products that have their catch phrases and jingles that stay in our head, but I don't think it's something I'd call manipulation.
Quote:
You mentioned that you watch Adult Swim. Adult Swim is one of the most ad-saturated commericial blocks on TV. Most of the ads are for other Adult Swim or CN shows and that is how they have built Adult Swim into such a rating giant. They have formed a clique-culture around watching their blocks with the 'cue-card' style riffs between commericals and each show. They have found a unique way to make each watcher feel like they are being directly communicated to and it has worked as their ratings have nearly tripled since they switched to that style of pitching.
|
I can't recall a single ad on Adult Swim that wasn't for some kind of anime movie (way out of my league of interest) or their own shows (like you said), but the "cue-card" in-betweens is really just a bunch of random quips that they come up with that are unusual, yet hilarious.
If they're advertising themselves, then what is the viewer being bombarded with? I know a lot of people used to just watch Family Guy, but then they'd show ads for Aqua Teen. If it wasn't for those ads, a lot of people probably wouldn't have had the chance to know about other quality (but off-the-wall) entertainment! Personally, I just to just watch ATHF and Family Guy, but then I'd see ads for Sea Lab. I'll watch it occasionally, but it's not like I'm being bombarded with anything other than "watch our shows". I do enjoy the shows.
But don't you think their ratings increase because of quality shows that people enjoy watching as opposed to the "user friendly" in-betweens that they're presented with?
Product familiarity... I don't see how or why it's so negative. It's just the result of advertising. I'm assuming you're talking about "fun" characters like Tony the Tiger, or the Trix Rabbit.
A kid watches cartoons on TV in the morning, but those stations get funded by advertising space. Ok, so Kelloggs or whoever comes in and advertises Trix. A "fun" little cartoon with a rabbit scampering about and catch phrases "Silly Rabbit, Trix are for kids!" So now they know about Trix.
I dunno, maybe someone could provide some insight as to something I'm overlooking because I don't particularly see how it's something to be worried about.