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Tilted Cat Head
Administrator
Location: Manhattan, NY
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Quote:
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Originally Posted by ARTelevision
The thread is intended to raise questions, issues, and as a method of inquiry. It's a long thread. It evolves and moves in a way that covers many of the points you raise. There's a dialog that includes both sides of each - to the extent that folks have found them interesting. It continues to include other aspects of cultural manipulation and our susceptibility to it, moves to others, and never does, I think, reach resolutions, solutions, or conclusions. Welcome to the thread. I think it has some value to a kind of ongoing investigation of ourselves and what it may mean to be what we are and what we may or may not wish to be.
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well stated art, there doesn't seem to be any end to this discussion in any concrete conclusion. it is merely to raise awareness.
Stompy, MTV Networks spends lots of money on researching what's hot, what's not, and how things become hot. I know for a fact that they spend lots of money (I don't see the budgets, but I do know how much staff is in that department and I see the research that they purchase, collect, pore over, and make judgements.) The reason that they spend all this research money? So that the development money for shows pays the most. For every $1 MTV spends on producing a show they take in $2. I remember when I first came to the company and it was just 4 channels and then they launched TVLand. Ever since they they have had record profits as they continue to buy up and launch other channels. Today there are 18 cable channels in the US, and over 100+ countries. MTV is gearing up to open in China and in Africa.
Remember the old commercials "I want my MTV!"? Yes, that's clever marketing and brand building. There's not a single place on this planet that I can go to and tell someone where I work and them not say that at some point in time. That is the power of a brand.
You shared about AXE and not smelling like ass. You're very right, no one wants to smell like ass. But given the amount of competition when you look on the shelves for a deoderant product something has to differentiate itself, either commercial (AXE - sex, masculinity - Old Spice, feminity - secret,) cost, packaging color/shape.
Marlboro cigarettes used to be marketed to women. It was a poor seller. Once they found the cowboy theme, Marlboro has been one of the top sellers worldwide.
I do highly recommend checking out Merchants of Cool it's available to watch online. I'm just about to watch The Persuaders which I think will be equally eye opening.
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