Superbelt, I see it differently.
My own personal take on this tends to see the term "morality" as an unintentional obfuscation. What I will pursue is the notion that "morality" is a code word for media influence. It is not such a stretch. I think many voters associate the large notion of "mass media' influence as an immoral or amoral force. And they voted their relationship to that.
My focus is on the effects of media influence upon the more urbanized vs. the more rural cultures of the US. I have a sense that those who live in urban cultures are more accepting of media influence as reflecting their own worldviews than those who live in more rural areas, who are motivated to reject perceived media influence. That is the cultural distinction I'll be addressing.
IMO - The other, more commonly expressed divisions - "morality" and homosexual rights, for example, are not at the core of this division. They are not the most basic reason for the cultural divisions we are experiencing.
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