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Old 11-04-2004, 04:36 PM   #5 (permalink)
Cynthetiq
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Location: Manhattan, NY
having worked with contest promoters and creators... it's simple, they have a formula of the average sales and uses of their products and that's what they use to figure out what a "lifetime supply" is...

it's also listed in the odds and rules of the games as is the value of the prize for income tax purposes.
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