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If I remember right, "lifetime supply" doesn't mean all you want for the rest of your life.
I think it had to do with figuring average usage over a specified time period and giving the winner the whole winnings in bulk at one time.
Not totally sure, but that is what I have heard.
On the other hand, I know of some people that have been given "lifetime" passes (i.e. to McDonald's). If McDonald's were to ever close, then their "card" would be useless.
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