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I think the problem was that based on the league name, team names, the fact that Vince McMahan was running it, etc., it was expected to be a fake football, "sports entertainment" thing. Once people realized that it was simply bad football, they ignored it.
The thing is that professional sports has become such a huge business that unless you are creating a niche for an existing sport (Arena football) or building a league for a new sport (MLS, MLL) you are almost guarenteed to fail.
I do love how the later XFL games got the lowest ratings for any television programs in network history, though.
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"Final thought: I just rented Michael Moore's Bowling for Columbine. Frankly, it was the worst sports movie I've ever seen."
--Peter Schmuck, The (Baltimore) Sun
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