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plain and simple, workers who are having fun are more productive and more likely to stick around instead of jumping ship at the first job offer that pays a nickel more. turnover costs. if a company can make the job fun they should try to do it.
not for the employees benefit, for the benefit of the business.
the company i work for does nothing to make the job fun, and they suffer from nearly 90% annual turnover. so i try to make it as fun as possible for me. I try to be upbeat, joking around with people, trying to compete to get tasks done quickly, things like that.
of course my favorite part is how it annoys the 'stick-in-the-mud' types who think work should be no fun!!
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