I have no issues with the "download before you buy thing". Especially nowadays the game is released, then a month later the demo....wheres the sense in that?
I'd otherwise rent a game before buying it, however I can't find a place that rents PC games of course
My Xbox isn't chipped...everything that goes in there is legit

I'm even waiting for the official media centre thingy to come out, as the only reason I would chip it for would to play tv shows of this box.