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Originally Posted by skier
McDonalds is trying to sell an image with their 'i'm lovin it' commercials. Association of mcdonalds food with everyday events that you feel good about. mcdonalds = feel good
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Hmm. The only McDonald's commercial that I have given any thought at all was the one that featured about fifteen sets of breasts in close up, ostensibly so that you could read the messages on the tightly fitting t-shirts that covered them all up. McDonald's=Boobies from what I can see.
