for a shootem up, make sure you have the following criteria after a donation is made:
-New .exe to download
-New weapons
-New baddies
-New levels
If it's a fun game, make sure that the shareware version is very beefy on it's own. I think one of the better examples might be Crimson Land, a game which I'm sure has made a little change. Keep the price cheap-most of the time, a 20 dollar price tag is obscene when I can go to the store and get a copy of Bladurs Gate 2 for that price, while five dollars seems more like nothing for a decently fun time occupier.
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" ' Big Mouth.
Remember it took three of you to kill me.
A god, a boy, and, last and least, a hero.' "
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