You might want to consider personal tax as well as business tax: if most of your customers are from the top 15% of earners then you will increase revenue by voting for a regressive tax regime where the rich pay less and can spend it on your products. If you sell to the lower 85%, as most businesses do, then a progressive tax regime would be better (ie Kerry). Even if your business tax goes up by 5% you could still be in a better position by virtue of having increased turnover.
A candidate that promises to cut the tax burden as a whole could also be bad for you if you sell to the 85%, as your customers might find themselves paying for local amenities which used to be free, maybe taking their kids out of public school etc. That will depend on the State's progressive/regressive tax regime though, as they will be landed with the bill when federal taxes are cut.
If you sell to businesses rather than individuals then you need to consider their own customer profile.
I found a good article a few days ago with recent data on tax cuts and growth which demonstrates how an economy only picks up when it's the poorer in society that are the beneficiaries of the cuts. Can't find it now though!
One last point: if your business is worth tens of millions and you're thinking about retiring soon then be greedy, go for the short-termist solution and vote for Bush.
Last edited by jimbob; 10-16-2004 at 03:03 AM..
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