Agreed, I fly American almost exclusively, with the exception of a few destinations that they don't fly to, their website always has better deals than the "discounters".
Just book at least two weeks out, and plan on a Saturday stay... and your price should be pretty good.
The other thing to pay attention to is where you are flying into -- if you can, choose alternate airports if you can.
Hotels.com I use for hotels, first to check availability, then I will always go to the hotel's site, for either a cheaper rate, or to see if they will beat the online advertised rate (almost ALL of them do now)
Even if you are one time only traveller, sign up for the frequent flyer/frequent guest accounts, that account will get you bumped to the front of standby lines, and will get you better seating. (Contintenal is not trying this No MIddle seat thing - that they will pretty much guarentee that you won't be seated in the middle seat.)
Hotel accounts will get you bumped up to better rooms.
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