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Originally Posted by imkeen
I was just going to comment on the fact that it seems all the guys have taken to Axe... Is it that great, or is it good marketing?
Edited because I forgot to add my opinion...
My wife doesn't like the smells as much, but I used to get a rise out of previous g/f's from old school favorites like Eternity and Drakkar. And, at the risk of showing my age, my HS g/f wore Exclamation ... and grrrrrrrrr... it was GOOD... :-)
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The marketing is most definitely absolutely amazing. It wasn't like "wow it'll do that", so much as "wow those commercials are entertaining, I now want to try that stuff". The marketing gets ya for the first try, and then the fact that it smells nice and is affordable keeps ya coming back for more.