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well, in the world of japanese business etiquette... referring to a competitor's product in such familiar terms in public is somewhat of a slap in the face. inter-corporate relations in the public eye are a bit more restrained over there... so candid comments like these are certainly a departure from the norm.
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If you will not fight when your victory will be sure and not too costly, you may come to the moment when you will have to fight with all the odds against you and only a precarious chance for survival. There may even be a worse case. You may have to fight when there is no hope of victory, because it is better to perish than to live as slaves.
~ Winston Churchill
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