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Originally Posted by maleficent
:Stick in the mud mode :
A good portion of the student population is not of drinking age. I'm not sure the administration would want to include drinking establishments, as it might appear (to the parents and those who are paying the bills) that they are encouraging drinking.
That might be a decision, as well, do you market to the students directly, or to the university.... Who's your audidence?
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Yes, but a club in or near a college will crash and burn if it doesn't have an 18 and up policy. The clubs have to make sure they provide sufficient marking (wrist bands, etc.) for the drinking crowd. Advertising the clubs and specials is not necessiarily engouraging drinking. At UF, they started the "Later Gator" bus service for students. If you are a student, after 10pm, all the community transit busses run from selected stops straight to downtown - complelely for free. It runs from 10-3am. It was intended to discourage drunk driving - and works. Wouldn't that, along your line of thinking, also encourage underage drinking? And the University is paying for it! (not saying you are wrong, but more direct way of encouraging drinking - i.e. giving you a free ride there and back - have worked well elsewhere)
I doubt there will be much support from a school on this entire idea anyway. Most colleges would probably want full control over the site as well as any income generated from it. Best bet would be to act fully independent of the college.