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McDonalds is trying to sell an image with their 'i'm lovin it' commercials. Association of mcdonalds food with everyday events that you feel good about. mcdonalds = feel good
people nowadays go to McDicks because they ate their happymeals as a kid and find eating there safe and comfortable, not because the food is good for them/tastes awesome.
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"Asking a bomb squad if an old bomb is still "real" is not the best thing to do if you want to save it." - denim
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