This sounds more like a last-ditch effort by Sirius to gain market share against Sony's XM radio. The last I heard, Sirius was in 'sirius' financial trouble and was forcast to have about 6 months to gain market share or potentially get the AX.
It's a brilliant idea for press related coverage but the deal I saw showed that Stern still had 16 months left on his current radio contract so nothing can happen with Sirius until then. By that time, they will have made the decision on whether or not it is a viable product. I don't think that Sirius has a chance of making it that long unless about 1,000,000 Stern-people go get Sirius subscriptions this holiday season.
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