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Unless you're in certain very specialised fields, getting a masters or doctorate (in regards to salary earnings and job placement) is a waste of money. There are some scientific fields and so forth that might require a masters or doctorate for different jobs, or possibly engineering, but on the whole, a bachelors will probably be just fine. You may get the odd masters or doctorate holder chosen over you for jobs, but they spent an extra 3-6 years, as well as tens of thousands of dollars, getting their degrees.
You can always move up in the company if you're willing to start a little further down the "corporate ladder" than some are. On a slightly unpleasant sidenote: I've read many an article and talked to many a person that have noted that businesses are shying away from hiring business majors in favour of liberal arts/social science majors, due to some attitude problems that seem to be commonplace with business majors.
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