that is just insane. 3% is jack shit (see what I did there!) Seriously, it's probably to comply with the local laws of some place or another, and the "people have requested it" is probably just their marketing spin on it.
Side note: I actually have an 8x10 promotional photo of Jack Daniel, back in college I framed it and put it on the shelf in my room, people would come by and ask if it was one of my ancestors
