Modern theories of ethics seem to suggest that to be completely unselfish in helping someone you can't know that you helped them, and they can't know that they were helped.
Not really heroic, but something to think about.
Heroes are people who pick up litter for no other reason than to help out. Or who cut the plastic on their pop can six-pack holder. Or who respond to their grandma's letters. I don't think that it takes any real cultural acclaim.
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