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It really all depends on convenience.
If I was out and about, I would probably swing by the store and pick up the DVD. If I was home and didn't feel like fighting the public, I'd watch it PPV.
Yes, if I deemed the movie buyable, I would go to Wal-Mart and pick up my own copy.
If it was going to be on HBO, I wouldn't rent it again.
I think the hardest hit would be the movie theaters. Sure it's big and loud and looks fantastic up there on the big screen, but with the DVD I don't have to pay $87 bucks for a ticket, popcorn and soda. I could pause it to hit the john as well. Not to mention the hassle of theater seating and the occasional obnoxious theater goer as well.
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No signature. None. Seriously.
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