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Originally Posted by Averett
Well, I highly doubt that Oprah wrote checks for these cars and such. Remember, this will be GREAT "free" advertising for Pontiac 
I'm not trying to downplay what she does, but a lot of the stuff she gives away, it's given directly from the companies for the advertising that Oprah brings. Remember that book club she had? She mentioned the book, and the sales skyrocket. |
Even if that's the case, the fact remains that she's the one pulling all the strings to make the giveaways possible. I doubt Pontiac came up to her and suggested that they donate 276 cars for her audience in exchange for the advertisement. There's not many people have the power/influence to pull off something like this.
Anyways, its a great move for both Oprah and Pontiac. I'm sure the exposure they get from this, plus the extra advertisement expenses they save, more than makes up for the cost of all the G6s combined.