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Yes, charisma will have an impact on swing voters.
But, charisma only works on the people who believe in what you say, which stems from their belief on whether you are chosen or not by a deity. [The meaning of charisma, not a jab at christians]
That said, your point that charisma will run the election in the endgame is faulty on one point--the one that matters:
Voters don't decide the presidential elections in this nation
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