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Charisma has everything to do with who wins the swing vote. As people have pointed out there are those that have decided who they are going to vote for based on their long standing political beliefs (party), there are those "non partisan" people that choose based on weighing it all out and deciding and there are those that choose based on who they like best. That ~15% (to use Mr Mephisto's numbers) will vote for who they can relate to best. Middle america likes the good ole' boy routine. They equate it to the honest and trustworthy people that they know. They don't want a slick smooth talking lawyer they want someone like them (or someone they think is like them): Clinton, Reagan, Bush Jr.
A house on Bunker Hill or a ranch in Texas??
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My heart will be restless until it finds its final rest. Then they can weigh it...
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