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The first thing you should do before creating anything but the simplest of web pages, is planning. Know what kind of content will be on the page, and create a visual, navigation and structural design for it first.
The structural design is probably the hardest part. Break up the content into logical groups, and decide how each group fits in with the others.
The navigation design will flow logically from the structural design. Each major content group might get its own section of the site, with a global navigation bar giving quick access to each section, no matter where you are.
And finally, the visual design also leads off from the navigation design. You need to decide roughly which elements will be on a page (masthead/logo, navigation bar, banner ads, main content area, textual navigation, etc.). You also have to decide how much space each element will take up. Finally, you should do a few mockups in Photoshop or your favorite image-editing and layout program.
If you do all that, the process of creating the actual web page/site will be a piece of cake.
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