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In short, the smaller companies like Oxygen would be squeezed out of existence because they would have to charge more in the ala carte world.
Disney and Viacom create pretty attractive deals to bundle all of thier programming together. It makes it very easy for MTV to launch LOGO whereas if someone was to start up on their own it would be cost prohibitive to even start. Something the reality channel is having problems currently making sure that it's got enough financial backing to stick around longer than just a few months.
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