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Growing up in a very political family I have been around elections all of my life. What your professor says is very true, in very simple terms. I was told campaigning is like a weird game of tug o war. You try and pull your opponet off balance while maintaing yours. I agree that you have to answer your opponents challanges but in such a way that brings the question back to your side. To give you an example:
Reporter: So did you infact spend Christmas in Cambodia
Kerry: That was a long time ago, in a war that is said and done, what I want to do is make sure that our boys in Iraq will be home in time for Christmas to spend it with their family.
Maybe not the best, but you get the general idea.
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