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I've read some of the stories, and while Apple's spokespeople are of course talking it up as a good machine, they're presenting it more as a lifestyle/home entertainment item than as a computer. A couple of the interviewees went on about how the small size and non-computeroid "look" would be at home in a stylish living room -- much more so than the standard boxlike PC and monitor. Apparently they even managed to cram the power supply inside that little enclosure.
Will this be a successful approach? Who knows? The think sure costs enough. What would really be fun is if you could put it into some kind of short-term sleep mode, unplug it, then carry it somewhere else in the house, plug it in there, and resume. Put that together with wireless networking and you'd have a desktop computer that you could move around the house at will instead of being tied to a particular desk.
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