Also, there's a good book from the late 1960s that explores this theme at length, although the concept of memes isn't explicitly mentioned. Check out
Where the Wasteland Ends by Theodore Roszak. Preferably at the library, so you won't have to go into one of those pretentious red brick bookstores that clutter the landscape and tempt you into striking a self-important, cappucino-sipping, pseudointellectual pose for the other shoppers.
