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A catchy jingle does not a meme make... A meme is typically a much broader concept. You could call them ideology but that might not be quite right.
A jingle or the ad that contains the jingle, play with memes like love your family or all people are created equal... playing those memes and how they are integrated into our conciousness stir emotions of patriotism, jealousy, envy, pride, etc.
It is these emotional responses (conscious or otherwise) that the ad is trying to evoke.
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"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke
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