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Originally Posted by ARTelevision
Good piece of writing and good point.
Thanks!
Good-looking, fashionable young people look more exactly the same today than they ever have. The biggest reason to avoid mass-marketed style is because the result of paying attention to what is sold is appearing to be a clone of everyone else.
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You're right, ART, and that's exactly the major fear of adolescents. Not death or starvation, but the fear of being different. No kid wants the $120 Nikes because they might be comfortable or well-made. They want them because it would be certain ostracism to NOT have them.
Nike knows this. Abercrombie knows this. GAP knows this.
The cure, as I see it, is empowering kids with their own fiscal responsibility. Give your kid a clothing budget every three months and tell him/her to buy whatever clothes they want with that money. However, they cannot have one cent more no matter what. They can certainly buy the $120 Nikes if they really want them, but they'll soon learn the value of the $20 blue jeans and the Clearance rack at Old Navy.